Get Set for West Coast Beauty Events—Luxe Pack Los Angeles and MakeUp in LosAngeles

Mark your calendar for two major West Coast beauty events—Luxe Pack Los Angeles and MakeUp in LosAngeles. Over 5,000 visitors are expected to attend the shows on March 4-5 at the Los Angeles Convention Center.

At Luxe Pack Los Angeles, “Explore innovative concepts, sustainable materials, and creative solutions,” show organizers say. “Get inspired by the bold ideas driving the next generation of design.” The curated selection of suppliers will include ABA Packaging, Anomatic, Arcade Beauty, Baralan, Cosmogen, Coverpla, Elcos America, Epopack, Express Tubes, Inoac Packaging Group, Lumson, Neenah, New High Glass, Nuon, Texen, and more.

At MakeUp in LosAngeles, visitors will find an “immersive experience to discover innovations and tomorrow’s market trends,” organizers say. Exhibitors include Anisa International, Albea, Bakic Group, Brivaplast, Compax, Faber-Castell Cosmetics, Geka, GPI Beauty, HCP Packaging, Libo, ICONS America, Nuon, Pibiplast, Virospack, and more.

Not-to-Miss Conferences

Both co-located shows, Luxe Pack Los Angeles and MakeUp in LosAngeles, share the same educational program. Here are a few not-to-miss highlights that caught our eye on the conference track.

On Wednesday, March 4th, at 1:30, speakers will discuss “Designing for Diversity.” The topic includes “Creating Sustainable Premium Packaging for Brands with Distinct Identities.” Learn how packaging designers and brand leaders can deliver eco-friendly solutions without compromising luxury. The speakers are NuLastin’s Leah Garcia, The Estee Lauder Companies’ Sherrie Hughes, APC Packaging’s Rick Ponte, and Symbiome’s Elena Torano.

On Thursday, March 5th, at 12:30, don’t miss “Trend vs. Trap, When to Know if Trending Packaging is Worth Implementing.” Experts will discuss the differences between a fad and a trend that truly strengthens brand identity. The speakers are Rare Beauty’s Chris Hobson, Jane Says Studio’s Jane Helpern, Day Job’s Rion Harmon, and Dieline’s Chloe Gordon Cordover.

More Highlights at Luxe Pack Los Angeles and MakeUp in LosAngeles 2026

Luxe Pack Los Angeles will showcase sustainable packaging with a display curated by Dieline.

MakeUp in Los Angeles’ IT Awards finalists and winners will be on display on the show floor. The Innovation & Trends competition celebrates exhibitor innovations in several categories, including Packaging, Contract Manufacturing, and Ingredients.

Plan Your Trip & Pre-Register

Visit LuxePackLosAngeles.com or MakeUp-in-LosAngeles.com for more show details, the full conference schedule, and to pre-register.